Email and SMS Strategist

Descripción de la oferta

About the Role:
The Email + SMS Strategist will be an important member of the Email + SMS team. This position will assist in managing client relationships and outline/implement the strategy, oversee reporting, and builds across client email and SMS channels.

This is an exciting opportunity for candidates who want to grow a stronger understanding of a brand’s marketing mix. Working side by side with the design team and copy team, the main objective of this role is to help improve and optimize customer life cycles and help our clients grow profitably.

Core Tasks:
Assist the primary POC and relationship manager for assigned client accounts
Manage email production process end-to-end through ideation handoff to design, email build and scheduling, segmentation, and deployment
Ability to assist with logic for email + SMS campaigns and automation
Manage and oversee Email + SMS account strategy, which includes segmentation, list growth, A/B tests, etc
Execute and evaluate weekly, monthly, quarterly, and yearly email reporting, with thoughtful analysis and recommendations
Work closely with the creative team to identify trends, share learnings, and recommend new strategies
Assist with project coordination for new email triggers, transactional emails, and special projects
Stay current on email and SMS best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs

Must Haves:
Preference for Bachelor’s degree
At least two years of experience in email marketing
At least one year of experience managing Email + SMS accounts and providing strategy
Hands-on experience with Klaviyo / Postscript / Attentive
Experience segmenting email and SMS lists
Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams
Excellent communication and analytical skills
Proactive problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks
Ability to think strategically, work independently, and thrive in a fast-paced, collaborative environment
Excellent interpersonal skills; team player with the ability to communicate well among cross-functional teams
Ability to work PST

Nice to Haves:
Client relationship management experience
1-2 years+ working in a marketing capacity for a D2C ecommerce brand
1-2 years+ working in an ecommerce related role in an agency setting

Requerimientos

• Educación mínima: Educación Básica Secundaria

13 de enero

Acerca de RAZ STAFFING LLC

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