Marketing Specialist - Work from Office

Descripción de la oferta

Primary Responsibilities:
• Campaign Management: Strategize, launch, and optimize campaigns on Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram, WhatsApp), and LinkedIn Ads to achieve performance goals.
• Targeting and Segmentation: Identify and refine target audiences using data-driven strategies for precise ad delivery.
• Optimization and Testing: Implement A/B testing, adjust bid strategies, and analyze performance metrics (CTR, CPC, CPA, ROAS) to continually improve campaigns.
• Budget Oversight: Allocate and manage monthly advertising budgets, ensuring cost-effective use to meet KPIs.
• Creative Collaboration: Partner with the creative team to develop engaging, on-brand ad content that captures audience attention.
• Analytics and Reporting: Monitor and report on campaign performance, delivering actionable insights to refine strategies.
• Industry Awareness: Stay informed on platform updates, industry trends, and emerging opportunities to keep campaigns competitive and effective.
Requirements:
• A bachelor’s degree.
• 2+ years of experience managing campaigns on Google Ads and Meta Ads, with a portfolio of successful projects.
• Fluent English C1
• Proficiency in tools like Google Ads Manager, Google Analytics, and Meta Ads Manager.
• Expertise in audience segmentation and targeting.
• Strong analytical skills with experience in data-driven optimization and A/B testing.
• Exceptional communication skills, both written and verbal.
• Ability to multitask and thrive in a fast-paced environment.
• Familiarity with digital marketing tools and a basic understanding of SEO principles is a plus.

Requerimientos

• Educación mínima: Universidad / Carrera Profesional
• 1 año de experiencia
• Idiomas: Inglés
• Conocimientos: Adobe Ilustrator, Creatividad, Diseño

Palabras clave: mercadotecnia, marketing, mercadeo, especialista, oficina

Hace 5 horas (actualizada)

Acerca de TRS Corporation SAS

Empresa dedicada a las telecomunicaciones, encargada de proveer asistencia técnica y soporte de atención al cliente via telefonica. A fin de canalizar y resolver los inconvenientes que presenten los clientes y proporcionarle asistencia efectiva. La gran parte de las comunicaciones serán en Ingles.

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