SEO Analyst

Gallagher - Bogotá, D.C., Bogotá, D.C.

Descripción de la oferta

A convenir Contrato a término indefinido Tiempo Completo Presencial y remoto

Gallagher GCoE LatAm is part of Gallaghers global network of Centers of Excellence, designed to deliver scalable, high-quality, and cost-effective solutions. Guided by enterprise priorities and a commitment to long-term value creation, GCoE LatAm positions itself as a dynamic and future-ready partner for our businesses and our people.

What makes us different is The Gallagher Way, our shared commitment to doing business the right way, supporting each other, and creating opportunities to learn and grow.
Through strategic service planning and the power of global talent, we drive operational efficiency, innovation, and sustainable growth across the region while fostering a collaborative environment where every colleague is valued, respected, and encouraged to explore new ideas.

At GCoE LatAm, youll find more than a place to work. Youll discover a culture where curiosity is celebrated, career journeys are supported, and the impact of your contributions can be seen around the world.

Description:
As our AI-Integrated Search Specialist at Gallagher, you will play a crucial role in optimizing our digital presence for AI-driven search technologies. Working closely with product, content, and search engine teams, your primary responsibility will be to enhance content and site structure for AI Overviews and chat-based search, ensuring high-E-E-A-T signals (Experience, Expertise, Authoritativeness, Trust) are built and maintained. You will also develop content and schema strategies for AI discovery engines like ChatGPT, Perplexity, and Gemini, and track zero-click metrics and conversational query impacts. This role offers the opportunity to contribute to the continued growth of the Digital Experience team and requires expertise in AI-driven search optimization and integration.
Responsibilities:
Optimize content and site structure for AI Overviews and chat-based search.
Develop content and schema strategies for AI discovery engines.
Partner with product/content/stakeholders to build high-E-E-A-T signals.
Track and interpret zero-click metrics and conversational query impact.
Pilot voice search, conversational UX, or structured data experiments.
Integrate learnings into both SEO and paid search campaigns.
Collaborate with the Digital Experience team to enhance AI-driven search strategies.
Conduct A/B testing to optimize content and search elements.
Monitor and manage AI-driven search performance to ensure optimal results.
Create comprehensive reports, including key metrics, performance analysis, and actionable insights.
Qualifications:
3+ Years in AI-driven search optimization or related field.
Strong project management skills and rapid response rate.
Must have knowledge in AI discovery engines and reporting.
Strong problem-solving, analytical, and project management skills.
Excellent communication and collaboration skills.
Able to self-manage multiple projects.
Flexibility to meet with global stakeholders.
Multilingual site experience is a plus.
Agile experience a plus.
BS/BA in Marketing, Communications, or a related field.
Fluent in English.