Digital Marketing Strategist

WORX1 HR S.A.S - Bogotá, D.C., Bogotá, D.C.

Descripción de la oferta

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We are seeking a Digital Marketing Strategist to lead end-to-end digital strategy for higher education institutions. This role requires a senior professional with deep expertise in paid media, conversion optimization, and admissions funnels. You will collaborate with creative and analytics teams, manage performance-driven campaigns, and deliver measurable growth in student enrollment. Key Responsibilities: Lead digital strategy for higher education clients. Manage and optimize paid media campaigns across Google, Meta, TikTok, and LinkedIn. Drive conversion optimization toward enrollments and qualified leads. Collaborate with creative teams to ensure alignment between strategy and content. Make data-driven decisions, avoiding vanity metrics. Continuously review and improve admissions funnels, growth loops, and performance frameworks. Provide strategic reports and insights to key clients. Daily Workflow Snapshot: Review current paid media campaigns and analyze performance. Adjust and optimize campaigns to meet enrollment and lead-generation goals. Collaborate with creative teams on messaging and visual assets. Coordinate with analytics teams to evaluate funnel performance and attribution. Ensure CRM, tracking, and automation systems are functioning correctly. Present strategic updates and reports to key clients. Requirements: Minimum 5 years of experience in digital marketing, with a strong focus on higher education. Proven experience leading multidisciplinary teams. Advanced proficiency in paid media platforms (Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads). Strong knowledge of CRM systems (Salesforce or similar), analytics tools, and automation platforms. English proficiency at C1/C2 level (mandatory) for international client communication. Valid U.S. visa (mandatory). Residency in Bogotá, Colombia. Tools & Platforms: CRM: Salesforce or equivalent. Paid Media: Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads. Analytics: Google Analytics, attribution tools. Automation: Mailchimp, WhatsApp, SMS. Creative Tools: Adobe Creative Cloud, Canva. What We Value: Strategic leadership with hands-on execution. Clear communication and client-facing accountability. Strong analytical mindset with focus on measurable outcomes. Experience in education sector growth and admissions funnels.

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