Director of Digital Growth and Marketing Strategy

Descripción de la oferta

We are seeking a Director of Digital Growth and Marketing Strategy to lead our end-to-end digital strategy and drive measurable growth across multiple channels. This role requires a visionary leader with hands-on expertise in paid media, conversion optimization, and revenue-driven marketing models. You will oversee multidisciplinary teams, manage client-facing initiatives, and ensure seamless execution of campaigns that deliver results.

Key Responsibilities:
Lead the companys digital strategy from planning to execution.
Supervise and manage paid media campaigns across Google, Meta, LinkedIn, and other platforms.
Optimize conversion funnels and ensure consistent lead generation.
Develop and manage growth models based on CAC, CPL, CPS, ROAS, and revenue impact.
Align creative and content teams with growth objectives.
Oversee CRM, analytics, and automation tools to maximize efficiency.
Participate in strategic presentations with key clients.
Handle client calls and oversee payment-related processes.

Daily Workflow Snapshot:
Review campaign metrics and analyze performance.
Adjust and optimize paid media campaigns based on results.
Collaborate with creative teams to ensure strategic alignment.
Monitor conversion flows and sales funnels for efficiency.
Work closely with the analytics team to evaluate campaign attribution.
Coordinate with clients on strategic presentations and campaign updates.

Requirements:
Proven experience in digital marketing, preferably within the education sector or specialized agencies.
Strong leadership skills with the ability to manage multidisciplinary teams.
Advanced knowledge of paid media platforms (Google Ads, Meta Ads, LinkedIn Ads).
Expertise in CRM systems (Salesforce or similar), analytics tools, and automation platforms.
C2-level English proficiency (mandatory) for international meetings and presentations.
Availability during U.S. business hours (EST).

Tools & Platforms:
CRM: Salesforce or equivalent.
Paid Media: Google Ads, Meta Ads, LinkedIn Ads.
Analytics: Google Analytics, attribution tools.
Automation: Mailchimp, WhatsApp, SMS.
Creative Tools: Adobe Creative Cloud, Canva.

What We Value:
Clear leadership and decision-making skills.
Ability to balance strategic vision with hands-on execution.
Strong client-facing communication and presentation skills.
Proven track record of driving measurable growth through digital channels.

Requerimientos

• Educación mínima: Universidad / Carrera Profesional
• años de experiencia

Palabras clave: lider, jefe, gerente, manager, director, chief, lead, jefatura, regente, online, mercadotecnia, marketing, mercadeo

Hace 18 horas (actualizada)

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Importante empresa dedicada a backoffice, con mas de 10 años de experiencia en el mercado en los estados unidos abre sede en la ciudad de Medellín, con excelentes.