Marketing and Communications Associate Senior - Bilingual (English)

AMERICAS GBS SAS - Bogotá, D.C., Bogotá, D.C.

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As a key member of the Marketing & Communications team, the Marketing & Communications Associate drives clear, consistent regional communications and supports marketing performance through integrated campaigns, content, digital marketing, lead generation, and CRM-enabled coordination. Internal communications strategy & execution · Develop and execute internal communication strategies and integrated plans aligned with leadership priorities and global messaging. · Build communication plans for internal programs (e.g., change initiatives, engagement programs, safety/quality campaigns, corporate announcements). · Own channel strategy and content governance across key platforms (intranet, newsletters, Teams/SharePoint, leadership updates, town halls). Stakeholder engagement & advisory · Partner with functional leaders and program owners to clarify objectives, define audiences, shape messaging, timelines, and channel mix. · Conduct intake, stakeholder mapping, and prioritization to keep communications coordinated, consistent, and on-brand. Content development & editorial excellence · Write, edit, and proofread executive-ready content (talking points, scripts, FAQs, campaign toolkits, intranet articles, newsletters, announcements). · Maintain an editorial calendar and ensure accuracy, clarity, inclusivity, and brand compliance. Digital marketing, lead generation & nurture · Work with and take direction from the regional marketing manager. · As directed, plan and manage online advertising campaigns across search and social with emphasis on lead generation, inbound marketing, and lead nurturing. · Support an end-to-end lead generation approach: capture, qualification, organization, and distribution via events, digital channels, and CRM processes. · Support weekly email campaigns (segmentation, deployment, post-campaign performance analysis) and recommend optimizations. Voice of the Customer (CSAT Program) · Maintain and coordinate Customer Satisfaction (CSAT) and NPS surveys and efforts in the region with all division marketing teams. · Define and track performance metrics and translate results into recommendations and improvements. Campaign, event & operational support · Manage execution of multi-channel campaigns, including planning, approvals, deployment, and post-campaign evaluation. · Coordinate logistics and communications support for events, town halls, and leadership meetings; prepare leader toolkits. · Provide operational support (scheduling, meeting notes, checklists, follow-ups), including vendor coordination and budget tracking as needed. · Coordinate translation support with internal teams as applicable. · Comply with company Code of Integrity/Professional Conduct and support responsible communications practices. · Support Health & Safety and related QHSEE expectations as applicable. · Ensures work area in GBS is always kept clean and presentable.

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