Marketing and Social Media Manager

Descripción de la oferta

Paladar Cuban Eatery is a vibrant culinary brand dedicated to bringing authentic Cuban flavors to our community. We are seeking a senior-level Marketing & Social Media Manager to lead our digital presence, elevate our brand, and drive engagement across multiple platforms. Position Overview: The Marketing & Social Media Manager will be responsible for designing, executing, and optimizing our digital marketing strategy. This role requires creativity, analytical skills, and proven expertise in managing campaigns across social media and email marketing platforms. Key Responsibilities: Social Media Strategy & Execution Manage and execute the companys social media strategy across Instagram, Facebook, LinkedIn, TikTok, and X. Create, schedule, and publish engaging content aligned with the marketing calendar. Respond to comments, inquiries, and direct messages to foster community engagement. Marketing Calendar Management Plan and maintain the marketing calendar to align campaigns with product launches, events, and seasonal opportunities. Performance Tracking & Optimization Monitor KPIs using Meta Business Suite, Google Analytics, and LinkedIn Insights. Adjust strategies based on analytics to maximize reach and engagement. Collaboration & Content Development Work closely with sales and operations teams to develop content for upcoming initiatives. Ensure brand consistency across all digital platforms. Email Marketing Campaigns Execute and monitor email campaigns using GoHighLevel or similar tools. Optimize campaigns for engagement and conversion. Tools & Platforms: CRM & Marketing Automation: GoHighLevel Social Media Platforms: Instagram, Facebook, LinkedIn, TikTok, X Analytics Tools: Meta Business Suite, Google Analytics, LinkedIn Insights Design Tools: Canva, Adobe Creative Cloud Candidate Profile: Senior-level experience in social media management and digital marketing Proven expertise with GoHighLevel and email marketing tools Strong attention to detail, creativity, and adaptability Bilingual: Fluent in English and Spanish with excellent communication skills Ability to work independently while collaborating effectively with internal teams

Requerimientos

• Educación mínima: Universidad / Carrera Profesional
• años de experiencia
• Idiomas: Español ,Inglés

Palabras clave: mercadotecnia, marketing, mercadeo, smo, social, red, community, medios, media, lider, jefe, gerente, manager, director, chief, lead, jefatura, regente

Hace 7 horas (actualizada)

Acerca de WORX1 HR S.A.S

Importante empresa dedicada a backoffice, con mas de 10 años de experiencia en el mercado en los estados unidos abre sede en la ciudad de Medellín, con excelentes.