Trafficker / Lead Generator / Media Buyer

Descripción de la oferta

We are seeking a Trafficker / Lead Generator / Media Buyer to join our team. This role is critical in managing and optimizing paid media campaigns across multiple platforms, ensuring high-quality lead generation, and delivering actionable insights through data-driven analysis. Daily Responsibilities: The selected candidate will be responsible for: Monitoring and optimizing paid media campaigns across Meta Ads, Google Ads, LinkedIn Ads, and TikTok Ads. Analyzing daily performance metrics (CPC, CPA, CTR, ROAS, conversion rates). Reviewing lead quality and downstream performance using CRM and reporting tools. Managing budgets, pacing, and campaign adjustments based on data. Conducting ongoing A/B testing of creatives, copy, and audiences. Maintaining and updating Excel-based performance reports and dashboards. Identifying trends, anomalies, and optimization opportunities through data analysis. Documenting changes, insights, and results for internal reporting. Step-by-Step Daily Workflow: Review campaign performance from the previous day across all active platforms. Validate KPIs against benchmarks and business objectives. Export and analyze data in Excel to identify trends, inefficiencies, or opportunities. Cross-check advertising data with CRM results to assess lead quality and conversions. Make optimization decisions (budget shifts, bid adjustments, creative rotation). Launch or adjust A/B tests as needed. Update dashboards and reports with current data. Communicate insights, actions taken, and recommendations to stakeholders. Document learnings and prepare next-day priorities. Tools & Platforms Required: Advertising Platforms: Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads Analytics & Tracking: Google Analytics 4 Data & Reporting: Microsoft Excel (advanced), Google Sheets, Looker Studio (or similar BI tools) CRM Systems Automation Tools: Make or Zapier Working Schedule: Hours: 8:00 AM 5:00 PM EST Days: Monday to Friday WEEKENDS OFF

Requerimientos

• Educación mínima: Universidad / Carrera Profesional
• años de experiencia
• Idiomas: Español ,Inglés

Palabras clave: lider, jefe, gerente, manager, director, chief, lead, jefatura, regente, medios, media, buyers, purchaser, shopper, comprador

Hace 2 días (actualizada)

Acerca de WORX1 HR S.A.S

Importante empresa dedicada a backoffice, con mas de 10 años de experiencia en el mercado en los estados unidos abre sede en la ciudad de Medellín, con excelentes.